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MEDIA RELATIONS: How
you can help 1...2...3.
1. Please do not initiate contact with the media
(either in person, by phone, letter or email), even if you
disagree with something they may have written.
2. If they approach you, offer to refer
representatives from the media to an Elan Vital public
relations representative. Please firmly decline to answer
their questions yourself. (See suggestions below.)
3 Contact a member of the Elan Vital public relations
team if you see or hear of a story in the papers, on radio
or TV.
National Public
Representative:
Booth
Dyess
(888) 902-0899 (Toll-free
message service)
SAMPLE RESPONSES TO MINIMIZE ANY CONTACT WITH THE
MEDIA:
- "Hello, my name is _____. And yours
is...? You're with...?"
- "I'm just a volunteer helping with
these video screenings. However, I would be glad to take
your card and have the public relations representative
for Elan Vital get in touch with you. When would be a
good time to call you?"
- "May I have your card? I'd be glad to
request that the public relations representative for Elan
Vital give you a call. I'm sure that person could answer
your questions."
- "Actually, I believe his name is
Booth Dyess. I don't have his phone number with me, but
I'd be glad to give him a call and ask him to call you.
When I call him, what would be the number and good time
of day for him to call you?"
- "His name is Booth Dyess. I can give
you his phone. Or, if I may have your card (or your name,
organization and phone), I will be sure to have him call
you. What would be the best time for him to reach
you?"
- "I'm sorry, I'm not really informed
about what you're asking. If you'd like, I could ask the
public relations officer for Elan Vital to call you.
That's the organization that produces the videos. When's
the best time for someone to reach you?"
- "Our video events are by invitation
only and not open to the media. However, I could let you
borrow an introductory video. Would that be helpful? Let
me just get your name and phone and the name of your
organization."
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